UP Connect organizes various events & programs with the objective of:
- Facilitating Cultural Exchange: representing and facilitating the appreciation, dialogue and deeper understanding of rich and Diverse heritage of Culture, Arts, Holistic wellness and Handicrafts through events, collaborations, and partnerships.
- Supporting Social Cohesion & collective Social responsibility: Strengthening community ties by organizing inclusive activities that unite people from diverse backgrounds, in line with UAE’s cultural values.
- Encouraging Artistic and Creative Expression: Providing an opportunistic platform for showcasing artistic work and encouraging collaboration among creatives.
